Write Your Marketing Plan

Write your marketing plan. Marketing plans are a bit long and complicated, but are very necessary. We recommend that you develop your marketing plan and budget if you have not already done so as part of your business plan. This can be critical to the success of your business and should be done unless you don’t intend to spend any marketing money or you have very little intent for that and already know where you will spend it. You will need to keep your marketing plan in mind as you complete the actions within the following paragraphs.

• Like for business plans, there are many sites on the internet that will give you free advice and free templates for this. We provide a free template at the button below. As an alternative, we recommend you go to: https://www.sba.gov/sites/default/files/2019-12/Sample_Marketing_Plan_Template.pdf.
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• For the SBA document, you can open the .pdf file with Microsoft Word to create an editable version. To do that, first download the SBA document.  Then, using the Windows File Explorer, Explore to the file, right click on it, and select “Open With.”  Then choose Microsoft Word as the program you want to use to open it.  Word will open the file and convert it to a Word document.  You can then edit it as you wish.
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• You will need to market your business in some way to gain access to customers. Common practices these days include your website, Google Ads, Google Business, and Social Media marketing. You might also use more traditional methods such as visible locations, signs, newspaper ads, flyers, mailouts, and other tangible media.
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• It’s good to have your plan in mind as you continue through this entire startup plan. You will likely find yourself revising it along the way.  Then, you will implement your marketing plan in Paragraph 26. below.